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THE SMART DIETER'S
CHEATING GUIDE
EAT AND WATCH POUNDS MELT AWAY
The American public has an insatiable appetite for diet books. Twenty years ago the New York Times nonfiction ‘best seller’ list included a diet book. Ten years later it included a diet book. And today a diet book always makes the list. |
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The Smart Dieter's Cheating Guide, 217 pages, clearly differs from other diet books. Instead of focusing exclusively on the diet, this work acknowledges that most diets fail not because of the diet but because of the mindset of the dieter. All dieters, resolute at first, eventually cheat and then give up. Our book instructs the dieter on how to develop a new mindset with which to achieve lasting dieting success. |
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The Smart Dieter’s Cheating Guide carries the credibility inherent in the physician’s credentials. Both the Scarsdale and Atkins books—written by physicians, not by physical trainers or grapefruit juice enthusiasts—achieved a huge difference in book sales. I am a practicing physician specializing in psychiatry. Over the decades I have worked with a myriad of patients with weight control issues and—based on dieting that includes new mental techniques and strategies—have seen many lasting successes. In attempting to guide these patients, certain principles and practical techniques have become increasingly clear. In The Smart Dieter’s Cheating Guide, with the help of Ron Kenner, a former Metro staff writer of the Los Angeles Times, I explain these techniques to every reader. |
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This book identifies myths and fairy tales and reveals why other diets fail. It provides credible information about diet pills, diet clubs, exercise, explains why we are driven to eat too much and offers insight into how to change the patterns and how to stay at a weight loss point rather than regain it all. It offers tips on shopping; insight into threats to dieting at home, on the job, with relatives and loved ones, and provides a new ‘real world’ approach to eating and dieting. We can deliver a quality product in a timely fashion; a book that is unique, highly credible, meets a genuine need, and promises strong appeal to a very large market. |
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